Blu-Ray and HD-DVD: The End Game
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR287 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Innovation |
Failure |
| Case Length |
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14 Pages |
| Period |
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2006-2008 |
| Pub Date |
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2008 |
| Teaching Note |
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Not Available |
| Organization |
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Sony Corporation,
JVC
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| Industry |
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Consumer Electronics |
| Countries
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USA, Europe and Japan |
Abstract:
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Toshiba, a leading multinational electronics company, had spent millions of dollars in developing and marketing HD DVD, the next generation in optical disc technology.
However, when the competing format, Blu-ray, gained a lead over the HD DVD, several of Toshiba's partners defected to the rival camp, forcing the company to abandon the format.
The case traces some of the developments that led to Toshiba's failure to establish its HD DVD format as the industry standard.
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Issues:
The teaching objectives of this case are to:
» Recognize the importance of strategic alliances in popularizing new technologies;
» Appreciate the significance of market forces in the adoption of new technologies;
» Analyze the prospects for physical disc formats in the face of competition from digital downloads
This case is meant for MBA/PGDBM students and is designed to be a part of their Business Strategy curriculum.
Contents:
Keywords:
HD DVD, Toshiba, Blu-ray, Diffusion of technology, Digital download, Strategic Alliances, Format wars
Blu-Ray and HD-DVD: The End Game
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